Explore the concepts of the four main types of data analytics:
Descriptive
Prescriptive
Diagnostic
Predictive
Pick one type of data analytics you find most interesting and answer the following questions:
How is this method applied in a specific business situation? Describe a potential example and the expected use of the results.
What is at least one advantage and one disadvantage to this analytics method?
In the peer replies, it is important to add further insight into the selected method of data analytics chosen by your peer. What other advantages and business impacts do you think the method brings to an organization?
Chaudhary, K., & Alam, M. (2022). Big data analytics applications in business and marketing. C