The data mining practices of the organization you work

Research the data mining practices of the organization you work for, or one that you are familiar with. Specifically, research their text mining and web mining practices. If they do not utilize text and web mining, research an organization that provides text and web mining services. Using this research,

Explain how your chosen company benefits from text mining. Give an example of how your chosen company has successfully implemented text mining. Justify your answer.
Explain how your chosen company benefits from web mining. Give an example of how your chosen company has successfully implemented web mining. Justify your answer.