The Democratic and Republican parties

It has been said that political parties can be thought of like designer brand jeans. On the one hand, parties must project an image that is broad enough to appeal to a large audience of potential voters. In our popular political discourse, this is often referred to as widening the tent. On the other hand, parties must also appeal to a base of supporters who have a proven track record of loyalty. We call this energizing or galvanizing the base. So political parties, much like designer brand jean companies, have the difficulty of balancing the need to attract new customers while making sure that their current customers continue to consume their product. To understand the behavior of our political parties better, we need to think like the political operatives who work to sell a party brand that Americans will support. 1 Demonstrate a nuanced understanding of the Democratic and Republican parties. 2 Apply knowledge of those political parties to social media and think like a political strategist. 3 Demonstrate creative thinking abilities by producing a unique series of party branding ads.