“The Global Branding of Stella Artois”

Read Case 3-1 “The Global Branding of Stella Artois”
*Using concepts, theories, and terms from the corresponding Chapter discuss the following:

1. Does Interbrew need any Global Brand?
2. What role should the internet play in developing Stella Artois as a global brand?
3. Does Stella Artois appear to be the right choice as the company’s flagship brand?