'The importance of procuring quality products'
. In recent months Samsung (Galaxy Note 7), was involved in very public, reputation-damaging incident as a result of a poor-quality product or components that have been recalled.
Choosing Samsung (Galaxy Note 71 as a case study and explain:
• who the company is • Mat the recall was • why the organisation recalled the product • recall had an effect on the company • Mat the company can do to repair the image of their brand.