the importance of Relationship Marketing (RM) in the development of Digital Marketing

the importance of Relationship Marketing (RM) in the development of Digital Marketing Order Description Explain the importance of Relationship Marketing (RM) in the development of Digital Marketing (DM) campaigns. Select one school of RM and one element of DM to present yours answer. Provide a brief introduction to your chosen DM format and its link to RM. The main body should be a critical reflection of RM in relation to your chosen DM format (i.e., a review of the pros and cons as identified by other authors): do not include the other schools of RM in this reflection. Your final conclusion and recommendations should summaries the impact on industry and how it may change over time (this should not be anything new, i.e., the core discussions needed to have taken place in the main body of your work). The chosen school of the RM is the Nordic School approach therefore please do not include other schools in the reflection. Format: Written academic critical reflection not normal essay (No FIGURES or TABLES). 12-point font size; Times New Roman; 2.54cm margins left, right, top, and bottom; document to be justified aligned (i.e., Flush left & Right); Spacing to be 1.5 lines. APA 6th Edition referencing must be used throughout. consider using the following books and journals Marketing Intelligence & Planning: Relationship marketing: schools of thought and future research directions Journal of Service Management The emergence of the new service marketing: Nordic School perspectives