Every company operates in a macroenvironment where external forces shape the
opportunities and threats for the organization. Even dominant organizations are
vulnerable to external forces that are out of their control. The macro-environmental
forces include:
• Demographic
• Economic
• Natural
• Technological
• Political
• Cultural
Instructions:
This assignment is centered on looking at iconic brands and explaining how external
forces impact these brands. Here are the details of the project:
1. Select 3 brands from the following list:
• Apple
• Amazon
• Facebook
• Netflix
• DoorDash
• Target
• Coca-Cola
• Microsoft
• Tesla
• Nike
2. Create a PowerPoint slide for each of the brands you selected (1 slide for each
brand) describing how these external forces can potentially impact the brand