"The other primary internal considerations for a strategic plan"

  What are "the other primary internal considerations for a strategic plan"? Leonard (2018) What Are the Primary Internal Organization Considerations for the Development of a Strategic Plan? is suggesting "The primary internal organization considerations for strategic planning include the company's human resources, financial strength and competitive advantages in the overall marketplace." What are your thoughts? Reference Leonard, K. (2018, November 28). What Are the Primary Internal Organization Considerations for the Development of a Strategic Plan? CHRON.   Also, How would you persuade a colleague who disagrees with both structure and culture of an organization, when highlighting the importance of adaptability in strategic planning?