The PNC BANK

The case study will discuss how the selected organization applies the ONE key concepts from each chapter in the book.- A key concept is one of the bold definition words or phrases found throughout the chapter
The case study will be written analyzing chapters 4, 5, & 6.

The Case study will have an introduction and a conclusion section. (these should be tailored towards the current paper you are writing)
The case study will discuss each chapter.
How the organization applies this chapter to their business?
Why do they apply this concept?
Authors' recommendation why is the strategy good or bad. Explain (do not use the word I in your paper)

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