.Question 1. Write a one-page synthesis on “positioning” that uses course content, this article (https://journals-sagepub-com.ezproxy.lib.ryerson.ca/doi/10.1177/109634809201500205), and other academic and professional sources. Your answer should present a definition and an explanation of what positioning is and how it relates to strategic marketing. You should refer to a minimum of 6 articles/sources of information to discuss the concept (at least three of them should be academic sources).
Question 2. What is the positioning strategy of the Ritz-Carlton hotel Toronto? Use the theoretical points that you identified in Q1 to discuss the hotel’s position in the Toronto market. On an extra page, draw a positioning map of the RC as compared to 6 other Toronto hotels, based on two dimensions of your choice. These dimensions should have been addressed in Q2. Use data (explain how they relate to the two chosen dimensions) to map the hotel