The process of sellers satisfying the differing purchasing demands of consumers

Reflect upon the process of sellers satisfying the differing purchasing demands of consumers (B2C) and businesses (B2B) as discussed in your reading thus far (see chapters 3 and 4 in particular); explore the range of marketing and sales strategies that are utilised by companies targeting buyers from these two distinct customer groups. Explain how the marketing and sales strategies you have learned about can be applied to influence consumer and organisational buyer behaviour; illustrate your response with real-world examples of how sellers persuade purchasers from these different customer groups to buy their products and/or services.