Panmouth Health, a subsidiary of General Standard, a large conglomerate, manufactures
thermometers. Your primary customers are large companies who purchase the thermometers to use
for specialty advertising. Over the last several years, however, low-cost overseas competitors have
pulled away many of the company’s long-time customers.
General Standard has become concerned about the loss of market share and declining profit. You, as
Monmouth general manager, have been asked to put together a recovery plan to present to the General
Standard board of directors.
Use the seven-step decision-making process described in the chapter to decide which option
management should present to the General Standard board of directors. Defend your choice.