- Read a topical article about Marketing or Advertising. Recap what you found and source the site. You’ll find fascinating topics on Ad Age, Ad Week, New York Times, Wall Street Journal, Fast Company, Buzzfeed, Twitter, Snapchat, or Youtube. Pick a subject and write a brief one to two paragraph about what the campaign or product was all about. In your recap, make sure to include the source with a link.
- Some Good News is Weekly Content created by John Krasinski and streamed on Youtube. The series of 8 shows were developed by John and curated by pulling in Good News stories through Twitter. It is Multi Platform on Youtube, Facebook, Snapchat and Tic Tok. Major Brands including Starbucks, Pepsi and ATT donated funds that went to specific Corona related charities over the course of the series for mentions on the show . John Krasinski is the full owner of all the content and created the series to help us all get through this weird scary time.
Watch this episode, one of my favorites and tell us what you think of it from a marketing point of view. What other brands might align with it? THEN consider a new angle just announced on Friday. CBS/Viacom bought the broadcast rights to it in a bidding war and Some Good News will be produced air on CBS All Access.
Your thoughts?
Link: https://www.youtube.com/watch?v=IweS2CPSnbI&t=76s
- California Boutique Hotel Target Marketing
You are an entrepreneur who is designing a new line of boutique hotels located along California coastline. each of the 100 Guest rooms in each hotel will offer upscale decor, WiFi, a mini bar stocked with high-end snacks, premium beers and top label liquors for a nightly rate of $315. The hotels will have a spa, an onsite restaurant and a separate full service bar that features local musicians. Describe in detail the demographic – age, gender, family life cycle, income, social class, ethnicity and place of residence of your target customer
- The VALS survey is as research tool created to determine category that consumers fall into. That’s it. To find out about a person’s product ownership, media preferences, hobbies, additional demographics, or attitudes (for example, about global warming), the questions in the VALS survey integrate into larger questionnaires that ask about these topics
Marketers and advertisers subscribe to Scarborough research where all the data is assimilated for better understanding of consumer choices.
link for the survey:
http://www.strategicbusinessinsights.com/vals/presurvey.shtml
Take the linked survey and answer the following questions.
1 Which Vals type are you?
2 Which Vals type is the most desirable for Markets?
3 Michaels Craft store uses Vals research in their marketing plans. Which VALS group do you think would be considered a prime target for Michaels
4 Which VALS group has the lowest Household income index?
5 Do you believe that the VALS survey accurately represented who you are?
- Claritas Nielsen Market Research
Claritas is a division of the Nielsen Research company. It enable marketers to learn about consumers and their habits on a zip code level.