Tourism Field Visit

Tourism Field Visit Order Description •As new product developers for a special interest Independent Tour operator, you are required to develop a new product aimed at a specific market segment. The key aim of this is to encourage you to take a tourism industry based approach to designing holiday products that can be promoted and sold to the UK market. •You are required to produce a 15 minute presentation to pitch your ideas to the Manager of the Product Development Department for a short break tour, approximately 3 days in length, from the UK to Barcelona and Catalonia, targeted at this market segment: o Gastronomy/food & wine enthusiasts •To support the presentation you should produce briefing notes (1500 words max) and this should include o Market analysis on the characteristics and viability of the chosen market segment o Suggested daily itineraries including specific venues, accommodation, attractions and the activities involved o An attempt at costing the elements of the tour and a projected price of the tour o Ideas on how to market the tour o Any potential environmental and social impacts that might be caused by the tour and consideration made for them. Also for the 3 days itineraries, it needs to be presented as a table format which shows the schedule for each day