While traditional marketing methods are the cornerstone of any organization's growth, creativity, and innovation, within traditional marketing is a definitive way of energizing any business offering. By being innovative and creative in its marketing efforts, an organization lends itself to being seen as dynamic, open to feedback, and always improving its offering.
In your initial post, answer the following:
Select two forms of traditional marketing channels from the following: TV, radio, print, and outdoor.
What is the appeal of each of your chosen channels to these target audiences? Ground your response in research and rich detail.
Baby boomers
Generation X
Millennials
Generation Z
Based on your selection, describe one creative or innovative form of traditional marketing you have personally encountered.
How did this creative or innovative approach influence your purchasing decision?
Share two "top" ideas to be considered for marketing the brand connected to Milestone Two in Module Six and explain your rationale.
Include one idea each for the following areas: consumer research and SEO.
Millennials: While digitally savvy, Millennials still consume a significant amount of TV, primarily through streaming services. Their appeal is driven by high production value, compelling storytelling, and a focus on social values. They will actively seek out well-made, entertaining commercials that resonate with their personal identity and shared cultural experiences.
Generation Z: Gen Z has the lowest traditional TV viewership. However, when they do watch, they are drawn to short, visually striking commercials, often connected to viral social media content. The appeal is in the instant, high-impact visuals and shareable nature of the content.
Print Marketing (Magazines):
Baby Boomers: Boomers are avid magazine readers, valuing the tangible nature and high-quality content of print. The appeal is the trust and authority associated with established publications, particularly those in niche areas like finance, gardening, or lifestyle. Print ads offer a non-intrusive way to digest information at their own pace.
Generation X: Gen X has a strong connection to print, having grown up reading a variety of magazines. They appreciate print ads that are visually appealing and provide a sense of curation. They are drawn to magazines that align with their specific interests, like music, technology, or hobbies, and view print as a valuable, curated source of information.
Millennials: Many Millennials still read niche magazines that reflect their specific passions, from indie food publications to high-fashion journals. The appeal lies in the aesthetic quality and the sense of community provided by the publication. Creative print ads in these magazines are seen as part of the curated experience, rather than an interruption
Sample Answer
Traditional marketing remains a powerful force in modern business, and its effectiveness is amplified by creativity and innovation. By selecting the right channels and tailoring the message to specific audiences, brands can energize their offerings and build a dynamic brand image.
Traditional Marketing Channel Appeal to Generations
I've selected TV and print (magazines) as the two traditional marketing channels.
TV Marketing:
Baby Boomers: For this generation, TV is a cornerstone of daily life. They grew up with television as their primary source of information and entertainment. As a result, they have a deep-seated trust in TV advertising. The appeal lies in the familiarity and credibility of the medium, with campaigns featuring relatable scenarios and a focus on product benefits.
Generation X: Gen X is a more skeptical and independent generation. They are highly attuned to media and value authenticity. TV ads that appeal to Gen X are often nostalgic, witty, or humorous. They respond to content that respects their intelligence and doesn’t try too hard to sell them something, such as commercials from the 80s and 90s that were a part of their formative years.