Description
this is a discussion, do not need coversheet.
Instructions: please include a link to one of the progressive commercial, short answers to the questions below, using what I started ( see upload)
What are some of your favorite TV ads?
Why?
How effective are the message and creative strategies?
How are they creating consumer preference and loyalty and building brand equity?
Discuss advertising importance and goals of the message.
Timothy:
So I was originally searching for the “gimme a break” Kit Kat bar commercials, and I stumbled across these international commercials, which are much better than the cheesy jingle. I honestly don’t know if the commercials made me eat kit Kat bars, or just the fact that they are delicious? I know the song is super catchy, and gets in your head (ear worm) As far as funny commercials, you must see the first one in this series:
The goals of the message to to create (or maintain) brand loyalty, and brand recognition. The goal is important in that it may trigger a sale that might not have happened otherwise. Ive decided that commercials, in most cases mostly remind me to do something, or we are “out of” and only occasionally do they actually trigger my purchase. Everyone is different I imagine, but I’m just not that easily swayed (or am I and I just don’t realize it?).
reply to Brandon
Some of my favorite TV advertisements are those of Adidas, these ads convey a sense of the brand’s lifestyle, embodying your wants and what you want to be in their advertisements, the Adidas
company creates effective advertising strategies by CRM, they understand their consumers, what they want, and how they perceive Adidas. Adidas conveys what users want to be, both healthy, active, and successful. These advertisements create a consumer preference of sportiness and wealth, the perception along with the consistent quality and reputation leads to brand loyalty and therefor building equity for the Adidas brand. Advertising is important in providing information to the consumers, Adidas advertises the message choosing the correct medium is just as important to reach your intended market, for Adidas they have been known to make use of email, social media, and tv mediums to reach a wide market to position themselves in the minds of many, the ultimate goal is to get those they advertise to to buy Adidas so they must advertise effectively.