“Twelve Principles of BOP Innovation”

  Read “Twelve Principles of BOP Innovation” (in Chapter 13, section 13.5). Describe a product adaptation that could be successfully marketed in a specific poor country. How would the product help the local population to increase their standard of living? What challenges would the marketer need to overcome? How would this be accomplished? Should international firms attempt to sell in BOP markets? Is it worth the time and trouble? Why or why not? Write a response using research and examples