Select one of the following types of SM – Video, Blog, Podcast, Photo Sharing – and determine the following:
Which most closely aligns to the goals of your business?
Which most closely aligns to your SM target audience(s)?
What are your expectations of customer engagement and return in using video, blog, podcast, or photo sharing as part of your SM strategy?
Calculate about how many hours per week you anticipate needing to spend on this one type of SM to do it justice. Is this feasible for you? If not, what are your alternatives?
Minimum 2 pages