View the following two One minute ads:
https://www.youtube.com/watch_popup?v=Mk3dD4yPiqs&ab_channel=TheWorld%27sBestAds
(Uber Don’t Eats)
https://www.youtube.com/watch_popup?v=d0UEAr8I9G8&ab_channel=amazon (Alexa Mind Reader).
Then critically evaluate each ad by applying each of the six principles of sticky ideas put forward by Heath & Heath (2007). Are some principles better applied than others in each ad? Explain.