Uber Don’t Eats

    View the following two One minute ads: https://www.youtube.com/watch_popup?v=Mk3dD4yPiqs&ab_channel=TheWorld%27sBestAds (Uber Don’t Eats) https://www.youtube.com/watch_popup?v=d0UEAr8I9G8&ab_channel=amazon (Alexa Mind Reader). Then critically evaluate each ad by applying each of the six principles of sticky ideas put forward by Heath & Heath (2007). Are some principles better applied than others in each ad? Explain.