- What is your assessment of the reasons for Under Armour’s performance downturn in North America that first appeared in the fourth quarter of 2016?
- What is your assessment of the strength of the competitive rivalry among the leading participants in the North American market for performance sports apparel headed into 2018?
- As of 2018, how does Under Armour’s competitive strength in the global market for sports apparel and athletic footwear compare against that of Nike and The Adidas Group? Does Under Armour have a net competitive advantage or disadvantage in competing globally against Nike and The Adidas Group? (Suggestion: refer to Table 4.4 in Chapter 4 to support your answer)
- Which one of the five generic competitive strategies discussed in Chapter 5 most closely approximates the competitive approach that Under Armour is employing?
- What are your recommendations and suggestions for improvement regarding Under Armour’s turnaround strategy, particularly in relation to global expansion and international competition in the North American market?
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