Description
Review the article by Joselow (2019) in your required readings. For this assignment, describe the potential impacts this situation may have on Volkswagen. Analyze how this may affect their total value proposition from a sustainability perspective. Include a discussion of non-use values for the business’s green products. How should the business improve its focus on Willingness to Pay (WTP) and Willing to Accept (WTA), or consumer surplus? What are your recommendations for improvements?