Watch the video at the end of Chapter 16 “Watch” Unilever International Marketing. The video explains how Unilever India’s subsidiary has been the leader in developing products serving the BOP consumer. This is an example of adaptation. It has been a success for Unilever and is a popular consumer product. Of course, nothing is all good, so there is the issue of plastic.
Post #1
• Read to the article in the link below titled “Why do you continue to sell plastic sachets? Based on “Our plastic targets” at the end of the article, post your view of how Unilever should modify the shampoo sachet.
https://www.unilever.com/news/news-search/2022/why-do-you-continue-to-sell-plastic-sachets/
Post #2
Reply:
I believe that Unilever is on the right track in figuring out and testing various other ways to modify the shampoo sachet. Currently their alternative solutions for different situations include: refill reuse rethink, the recyclable sachet, alternative materials, and supporting collection and recycling infrastructure. Unilever is in the process of using cutting edge technology to create a more sustainable approach to their shampoo sachet. In the meantime, while they are working on this, they have found and established other ways to provide their products to customers. My personal favorite has to be the usage of “refill.resuse.rethink” Unilever has created refill locations around the world that allow customers to buy the amount of product they desire using their own containers. I feel that if they are able to create several storefronts or a shipping system of personal containers this could be a huge step in the right direction.