‘using marketing stimuli to move the consumer along the buyer decision process to final purchase.’

    Order Description   Choose a tourism company. Ensure that you can find information about what product/service the company sells, at what price, what distribution channels and promotional strategies it uses. You should also be able to identify typical customers targeted by this company.You should profile and identify the characteristics of the company’s consumers and outline their behavior. Identify the range of influences affecting these consumers. Examine the role of the company’s marketing mix strategies in the consumer’s decision-making.