Analyse it in terms of the psychological perspective and of the cultural perspective in consumer research. Critically discuss how this cultural activity has become so embedded in consumer culture in how it is experienced within consumer culture (including media representations, products, experiences and emotions), that has become a consumption ‘fantasy land’. Start researching for relevant literature » reading will give you inspiration.Choose the issues/topics I want to discuss.Find theory in both perspectives together with literature to analyse these issues.
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