Think about the company with which you currently work or one in which you want to have a career. What do you think is the best “value discipline” that organization should pursue in order to create a sustainable competitive advantage its industry? Why do you think that?
Developing a Customer Value-Based Theory of the firm:- https://www.researchgate.net/profile/Stanley_Slater/publication/225672087_Developing_a_Customer_Value-Based_Theory_of_the_Firm/links/09e4150a40126c317f000000/Developing-a-Customer-Value-Based-Theory-of-the-Firm.pdf