Read chapter 19 of the textbook:
Textbook: Cooper & Schindler, Business Research Methods (2014)
Answer the following question:
Executives at Warner Brothers believe that Ellen DeGeneres is the heir apparent to Oprah Winfrey in daytime TV. In its last season, a researcher report revealed that The Ellen DeGeneres Show was, for the first time, on par with The Oprah Winfrey Show in viewers’ minds. Implementing the findings, Warner Brothers announced that NBC’s 10 owned-and-operated stations would keep broadcasting DeGeneres’s show through 2014.
The written report revealed that DeGeneres’s hour-long show is upbeat and inspiration – traits that appeal to day-time’s female audience; she is seen as related and relatable; and she is more likable than Winfrey, according to the Q Scores Company. Even though the DeGeneres show lagged behind the Winfrey show in the treasured Nielsen ratings, on emotional issues DeGeneres was in a virtual tie with Winfrey.
a. What other questions should the report address?
b. How would you advise the networks to “franchise” DeGeneres based on your study’s results?
Additional Information
The paper must fully meet the following:
• The prompt must fully addressed/answered in the thread.
• The thread is 500–750 words
• References at least four peer-reviewed sources (published with the last four years) and one biblical integration
• Provide integration of a biblical concept that supports the paper. Biblical integration is more than just quoting a verse. Be sure to explain the biblical principle seen in the verse and how that principle may be applied to the issue at hand.
• The Bible, NIV, KJV, and NKJV are all acceptable for use in this order.
• All sources are cited in current APA format.
• Proper spelling and grammar are used.
• Sentences are complete, clear, and concise
• The paper is writer in U.S. English
Scholarly Journals – What are they?
Scholarly journals (also called “professional” or “peer reviewed” journals) are a type of periodical. Other types of periodicals are magazines and newspapers.
Most online databases contain a limiter you can select so results only show certain types of journals. For best results, select “Journal Article” in the “Document Type” limiter (if it is available), as well as the “Peer Reviewed”* limiter.
*Items such as “letters to the editor,” book reviews, etc., are not peer reviewed, although they are found in peer reviewed journals.
Characteristics of Scholarly Journals
• Articles report on original research or experiments (as opposed to news or opinion pieces).
• Articles written by a scholar/author who has done research in a particular field or discipline.
• Language is technical and specialized.
• Sources cited in the form of footnotes or bibliographies.
• Often published by universities or professional societies.
Ensure that the paper has a great thesis statement:
• tells the reader how you will interpret the significance of the subject matter under discussion.
• is a road map for the paper; in other words, it tells the reader what to expect from the rest of the paper.
• directly answers the question asked of you. A thesis is an interpretation of a question or subject, not the subject itself. The subject, or topic, of an essay might be World War II or Moby Dick; a thesis must then offer a way to understand the war or the novel.
• makes a claim that others might dispute.
• is usually a single sentence somewhere in your first paragraph that presents your argument to the reader. The rest of the paper, the body of the essay, gathers and organizes evidence that will persuade the reader of the logic of your interpretation.
• A thesis statement is a short (just 1 or 2 sentences) clear summary of an argument. When writing a paper to convince others of something, a thesis statement should go at the end of the 1st paragraph.
1. References
A minimum of 8 recent scholarly articles (not textbooks, Wikipedia, or other popular reading magazines), in current APA format, must be included and must contain persistent links so others may have instant access.
1. Please review the APA Manual 6th Edition for proper listing of references. Page 198-203 Please check to make sure each citation is appropriately listed in the references Make sure you check each and every references for the following: Spacing errors
2. Punctuation
3. Capitalization in title
4. Missing italics for volume number
5. Missing italics in title
6. Incorrect use of italics
7. Capitalization errors
8. Incorrect URL or doi
9. Incorrect journal name
10. Missing volume number
11. Missing issue number
12. Missing page numbers
Example:
Author date Article title
Landsbury, J. (2007). Community efforts proven to increase empathy for the homeless.
Journal Name volume(issue), pages digital object identifier
Community Network Journal, 13(3), 1-10. doi:10.198/0005-9852.45.3.447
Journal Article without a DOI Number (include the home page of the journal, NOT the database name)
Hall, K., & Miller, D. (2009). Citation software: Use with caution. Journal of Technology and Research, 17(3), 344-756. Retrieved from https://www.jtr.org
Follow APA section 7.01, p. 198 and use a doi number or journal home page URL if a doi is not available. Note that most journals have doi numbers. Use crossref.org to find the doi or run a Google search with the article name to find doi numbers and then verify that the doi when entered into Google takes you to the correct article. Check all your articles.
If you found the article in a library database (ProQuest, EBSCO host), you will need to use Google to find the journal’s Website and provide its URL.
https://libguides.radford.edu/content.php?pid=219451&sid=1822715
Current APA format 6th edition is required