What kind of culture does Walt Disney Corporation (WDC) want to create?
Create a pictorial image of how HR works at WDC and be prepared to share your image in class.
What is intriguing about WDC manages it human resources toward that culture? Is WDC really a magical place?
Are WDC’s HR practices transferable outside the United States?
Storytelling and Imagination: Disney's heritage is built on narratives. The culture encourages creativity, imagination, and the ability to "tell a story" in every role, whether it's an animator, a ride operator, or a retail associate.
Optimism and Positivity: A hallmark of Disney's brand is its hopeful and uplifting tone. The culture fosters a positive attitude, even in challenging situations, to uphold the brand's cheerful image.
Teamwork and Collaboration: Creating the vast Disney experience requires seamless collaboration. The culture emphasizes working together across departments and roles to achieve shared goals.
Attention to Detail: From the meticulously designed theme parks to the animated frames, precision and high standards are crucial. The culture instills a deep appreciation for detail and quality.
Safety and Security: For both guests and Cast Members, safety is paramount. The culture promotes rigorous adherence to safety protocols and a proactive approach to risk management.
Tradition and Innovation: Disney honors its rich legacy while constantly pushing boundaries in technology and creative expression. The culture balances respect for tradition with a drive for continuous improvement and innovation.
Brand Ambassadors: Every Cast Member is seen as a representative of the Disney brand. They are expected to embody Disney values and maintain a professional, friendly demeanor.
This culture is not accidental; it's meticulously engineered through everything from recruitment and training to performance management and internal communications.
Here is an image representing how HR works at WDC, emphasizing its unique cultural integration:
The Walt Disney Company (WDC) actively cultivates a distinct and pervasive culture, central to its brand identity and operational success.
WDC aims to create a culture that is synonymous with its brand: magical, optimistic, family-friendly, innovative, and deeply rooted in storytelling and emotional connection. This desired culture is often referred to as the "Disney Way" and is characterized by several key elements:
Excellence in Guest Experience: At its core, the culture prioritizes exceptional service and entertainment. Every "Cast Member" (employee) is expected to contribute to creating memorable, positive experiences for guests.
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