Wasabi and Beef

  Tudor Ltd, a producer of potato chips (crisps), plans to launch a new flavoured crisp to celebrate its 50th year as a potato chips producer. The Research and Development Department has suggested the following ‘new’ flavours. • Wasabi and Beef • Bolognese and Parmesan • Indian Tandoori • Mexican Chilli Only one of these flavours will be chosen as the 50th Anniversary flavour. Task: You have been asked by Tudor’s owners to provide a report which: Discusses methods of primary and secondary research that could be used to research the market for the new flavoured potato chips. Presents and analyse the findings of primary market research you have undertaken to identify the flavour of crisps that would be most popular in your country or country where you study. (Note: You could carry out market research with fellow students, but you must present and analyse these individually). Recommend appropriate above-the-line and below-the-line methods of promotion for the launch into the market of the chosen flavour of chips to celebrate the company’s 50th anniversary.