WEB3 Case Analysis

  Demonstrate the ability to strategically identify and address opportunities, challenges and key constituencies for a communication campaign Practice critical thinking, strategy and campaign planning and integration in a communication context Assignment Descriiption Web3, in the context of this course, has been introduced as an umbrella term for three distinct technology areas with potential PR/branding potential: artificial intelligence, blockchain, metaverse. Select a recent Web3 case implemented by a company, organization, brand or individual— and will analyze it using the PESO model. How did the entity use paid, earned, shared or owned communication strategies to activate the campaign? What did the entity do well in your opinion? What did not work well? Cite examples and give recommendations. In selecting a Web3 case, “recent” means it should have occurred within the last 2 years. Steps Choose a recent Web3 case. Look for paid, earned, shared and owned media pieces. Present your thoughts in a paper of roughly three pages, 1.5 line spacing, APA style, including a bibliography page