Week 6 Marketing Plan

Week 6 Marketing Plan Order Description The goal to create a digital marketing plan for your product or service. A list of some of the elements of such a plan are below, and even though not all of them will apply to every situation you should give careful consideration before skipping one or more of the elements. Informational website or site component. Brand website or site component. Sales/transactional website or site component. Service/transactional website (ordering, customer service, payment, scheduling) or site component. Social network presence. Run your digital choices though the diagnostic questions listed in the figure to the right prior to making a decision. The diagnostic questions: 1. can we digitilize 2.can we do so first, and/or be proprietary 3. how valuable and time-critical is what kind of information 4. can we reach and build relationships with our target market 5. measurably effective 6. measurably efficient?