What drove Amazon’s early success?

  Read the Amazon case study. Now, using the data and information in the case study, discuss the following questions: 1.    What drove Amazon’s early success? 2.    What are the advantages and risks of opening your platform to third parties? 3.    If you were a traditional retailer, how would you have responded to the Amazon threat? Upload your answer to the eLearning link. 500-word minimum