What Potter Mean by "The Information Problem"

  1. What does Potter Mean by "The Information Problem"? (p. 3) 2. What is Mental Hardware and Mental Software (p. 6)? Chapter 2 3. What is Self-Programming (p. 29)? Chapter 3 4. Explain Why Audience might Desire a Particular Effect (p. 38). 5. What does Potter mean by Physiological Type Effects? (p. 42) 6. Explain what Potter means by Macro-Type Effects (p. 43)? 7. How Does Media Consumption Affect Family Bonding (p. 44)? Chapter 4 8. Explain Potter's Baseline/Fluctuations Model (p. 56). 9. Why is Complexity an Issue in Assessing Media Effects (p. 63)? 10. Explain the Weather as an Analogy for Media Effects (p. 67).