"Why Are We Loyal to Certain Brands?" video case

  https://youtu.be/9iqo8N7clEE?si=LijCkYa7NBQl28XF   Discuss the following : Which customer behavior factors could a brand extract if they were deciding upon offering product choices? Which customer behavior factors would a new a brand have to address to overcome the "mere exposure effect"? Why are multiple factors important when evaluating customer behaviors? Identify a business that you believe evaluates customer behaviors based on multiple factors. What are those factors? How do those factors bring value to the marketing effort?