Why it is necessary to perform an external and internal analysis

    Before a manager can consider the right innovations to pursue, they must understand what the organization is best at and its strategic direction. This week, discuss the importance of knowing the core competencies and why internal and external analyses are important. In at least 175 words, Explain why it is necessary to perform an external and internal analysis before the company can identify its true core competencies. What happens when either analysis is poorly done or not done at all?