“Why You Aren’t Getting More from Your Marketing AI”

read the article “Why You Aren’t Getting More from Your Marketing AI” on https://hbr.org/2021/07/why-you-arent-getting-more-from-your-marketing-ai After thoroughly reading it, please answer the following three questions: Describe the Alignment, Asymmetry, and Aggregation problems discussed in the article. How did the focal Telecom firm measure success? According to the article, which success measures would have been more appropriate, and why? How should Artificial Intelligence (AI) be used for Marketing decision-making?