write an integrated marketing communication plan about a company Tim Hortons;

    write an integrated marketing communication plan about a company Tim Hortons; write about the company and the market. explain what the service or product is, address the problem, what you want to achieve ( are you trying to increase sales? are you trying to have more market share? are you trying to increase more awareness? ) and what are the strategics or techniques you will use to achieve these objectives. how are you going to do advertising? social media or what? and how are you going to masseur the success of the program? please write about the following about the company: 1- market background ( market analysis); company growth, annual sales, industry. 2- consumer data ( why consumer buy from this company? ). 3- competition analysis. 4- sowt analysis. 5- target market. 6- demographic, psychographic, geographic. 7- marketing objectives. 8- marketing communications goal ( challenges). 9- marketing communications objectives. 10- marketing communications strategy ( budget, positioning strategy statement, marketing communications mix ) 11- advertising plan: creative ( creative objectives, creative strategy, central theme, appeal technique, tone and style, tagline, creative execution) 12- advertising plan: media ( budget, media objects; who, what, when, where, how. Media strategy, market coverage, timing, media selection rationale, direct mail, social media, radio, event marketing, media execution ) 13- sales promotion plan ( promotion objectives, promotion strategy) 14- online and interactive plan ( objectives, strategy, execution) 15- event marketing plan ( objectives and strategy, execution) 16- reference: note; all reference must be from Canada please.