You are required to prepare a case analysis, based on following cases:Flying with Ryanair (page 284 – 289)

You are required to prepare a case analysis, based on following cases:Flying with Ryanair (page 284 – 289) Order Description Textbook Mike Peng (2014). Global Strategic Management (3rd ed.), Cengage Learning assignment requirement: • You are required to address the case questions. • You need to demonstrate in-depth understanding of the case, the questions and the theories covered in the lectures. • You are expected to relate the case to the relevant theories discussed in the lectures and also use relevant additional materials from a range of sources, including journal articles, books, conference proceedings etc., when formulating your assignment. • You are encouraged to update the information on the case when analysing the case, if necessary. This, however, is not compulsory. • Your case analysis has to be an integrated essay with an introduction section and a conclusion section. Other useful and relevant texts you are encourage to consult include: • Bartlett, Christopher A., and Paul W. Beamish. Transnational Management: Text Cases and Readings in Cross Border Management. 7th ed. Burr Ridge, IL: McGraw-Hill/Irwin, 2014 • Ghemawat, P. (2007), Redefining global strategy, Boston: Harvard Business School Press. • Rugman, A., 2010, (ed.), The Oxford Handbook of International Business, (2nd ed.), Oxford University Press, Oxford. • World Investment Report, UNCTAD, various issues. Academic journals: • Journal of International Business Studies • Journal of World Business • International Business Review • Management International Review • Transnational Corporations • Strategic Management Journal