Audience Ethnography

 

 

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Develop a research report on the television viewing habits of a group of people who have been covered over 3 weeks on what have they been watching and how.
In the report explain:
• the aim of the research
• your method (who you observed, why, when, where, and how; whether you were a
participant as well as an observer; explain how readings on audience ethnography
informed your approach)
• a key theory (or couple of theories) that underpins your study e.g. globalization,
glocalisation, cultural proximity, gender, old and new technology etc.

 

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