Submit an assessment of your company’s strategy and propose new strategic actions. If you currently are not employed by a company, pick one that you’ve worked at previously, or one with which you have familiarity.
• Research and summarize your company’s official strategy, for both the corporation and your business
• What does your company/business unit do and what is the structure of the industry it participates in?
1. Who are the actual and potential customers?
2. In a single sentence, summarize the value you provide to your What do they look for when they buy?
3. What differentiates your company’s offerings from competitors?
o Who are the principle stakeholders and their demands/needs?
o Does your company have a clearly articulated vision, strategy and plan that everyone understands? Are there clear actions with metrics, both near term and long term?
4. Summarize your company’s SWOT, both internal and external
5. What are your company’s key competitive differentiators/capabilities?
o What will your company’s business be, assuming your company stays on the same track?
o What competitor, or competitor threat, do you most fear?
o Rate your company’s strategy: good or bad, based on Rumelt’s criteria
o Based on your assessment, what strategic options should your company consider,
6. What potential future vision do you see for your company?
7. What is your theory for action?
8. What criteria should be used to evaluate the options
9. How might competitors respond?
o What first actions should your company take towards your recommended new strategy, and what metric(s) should be used to measure the impact of these actions?