1. Evaluate a sample of a business text by undertaking a critical discourse analysis.
3. Critically discuss a range of social processes involved in managing change.
1. Produce a critical discourse analysis of the 2012 CBI Scotland Dinner speech by Antonio Horta-Osorio, CEO of Lloyds Bank. [1300 words] As core reference use McCabe, D. (2016) ‘Numericalizing the other: A critical analysis of a strategy discourse in a UK bank.’ Organization 23(4), 525-549. Select further academic journal articles and other reliable sources. This assessment part weighs 60 %.
2. Propose an alternative discourse in the form of a letter from the bank’s employees to its CEO, re-presenting the approach to Change from the employees’ perspective. For the purpose of this exercise, assume that the CEO is Antonio Horta-Osorio. [500 words]. You may use the McCabe article and select other academic and other appropriate references for your answer.