Critically evaluate the extent to which consumer demand is shaped by cultural influence by focusing on the changing nature of Christmastime in China
In order to complete/achieve the aim, there are several objectives present below:
• to identify the key elements of culture in international marketing
• to identify the key elements of consumer behaviour and customer demand
• to investigate how culture influences affect consumer demand
• to investigate and critically evaluate the significance of culture in shaping consumer demand for seasonal products in China during Christmastime