This is an individual assignment with a reflective component. It is worth 50% of the total module mark (TMM).
The assignment examines the interdependence and interrelationship between the different aspects of organizational dynamics.
Write a 2,000-word report. (The wordcount does NOT include the Cover sheet, Contents page, Reflective statement and References).
NOTE: The University views plagiarism and collaborationvery seriously. Evidence of either will result in your work not being accepted and therefore your failing the course.
MLOs met: A1, B1, D1
The format of the report is to be:
• Cover page including title of report, name of student, date of submission, and word count (not included in the word count)
• Contents page (not included in the word count)
• Introduction
• Discussion
• Conclusion
• Reflective statement (150 words, not included in the word count)
• References (in Harvard format)
Using the 1994 BMW acquisition of Rover as the topic of your assignment, choose one of the questions below and critically evaluate the interrelationship between the two highlighted factors. In your conclusion, critically analyze the effect of this interrelationship on the success of the merger.
1. Human Resources and Operations: What effect did the HR policies of BMW have on the operations of Rover and of BMW?
2. Marketing and Finance: How did BMW’s financial policies and actions affect the marketing policies and actions of the new company?
3. Marketing and Operations:How did the merger between a UK and a German company affect the relationship between operations and marketing?
4. Finance and Human Resources: In what ways did Rover’s turbulent staff turnover have implications on the financial position of the merger?
5. Human Resources and Marketing: What were some of the management implications between 1994 – 2000 and what were the implications for the brand image during this period?
To help start your research the articles below are suggested reading:
• Automotive News Europe. 09/13/99, Vol. 4 Issue 19, p1. 4p. 8 Color Photographs, 2 Black and White Photographs
• Rover-BMW: study in merger failure https://curve.coventry.ac.uk/open/file/ed1eb4c8-0113-6b4a-2442-5d92437c9f7d/1/MorrisRoverBMW.pdf
NB: A satisfactory paper will have at least six references (not including Wikipedia or similar web sites). A good paper will have more. References to management theory and its applicability to this case will help to get a good grade.