Discuss the following questions. (1 paragraph for each question except question 5)
1. Define social media. How does social media marketing differ from traditional marketing techniques?
2. What are the common types of social media. How do they differ from each other?
3. Read the article and discuss: Top 5 Ways Social Media is Used by Healthcare Professionals
https://elearning.scranton.edu/resource/business-leadership/top-5-ways-social-media-is-used-by-healthcare-professionals
4. Read the article and discuss: Trends to Drive Your Healthcare Marketing Strategies
https://www.dodgecommunications.com/blog/2016-trends-to-drive-your-healthcare-marketing-strategies
5. Read Case Study 9.3 Integrated Marketing Strategy and answer the questions below:
1. What challenges are faced by those trying to promote hearing aids to the consumer market?
2. What type of message appeared to resonate most with consumers and why?
3. What characteristics of integrated marketing contributed to the success of this campaign?