Critically evaluate the key role that strategic analysis plays in a business or organisation that you are familiar with.
write a 2500 word report. This includes a 200 word executive summary, but excludes references and appendix.
Your Report should cover the following:
1. Briefly describe the background information of the organisation (or SBU) chosen. You can choose the organisation (or SBU) that you work for or you are familiar with. This information should be brief and relevant to the discussion of your assignment and thus may include ownership, history, size, business scope, major products/services, and major markets of the organisation (or SBU).
2. Conduct an external environment analysis including a macro-environment analysis and Porter’s 5 forces analysis:
(a) Conduct a macro-environment analysis for the entire industry within which the organisation (or SBU) operates. You should use the PESTEL model and focus on understanding the purpose of this analysis, the identification of key factors and their implications in terms of key opportunities and threats, and discussion of their overall impact on industry growth in the future. Draw your conclusions based on your macro-environment analysis.
(b) Undertake an industry analysis using either Porter’s 5 forces model or Hubbard’s industry analysis approach. You should pay attention to the purpose of this analysis, the inter- connectedness of different aspects of the competitive forces, and their overall impact on the industry and the organisation selected in terms of main driving forces in the competitive environment. Draw your conclusions based on your industry analysis.
3. Conduct an internal environment analysis. You should identify, differentiate and evaluate the key resources and competencies of the organisation (or SBU) that are most likely to provide sustainable competitive advantage.
4. Summarise your findings based on your external and internal environment analysis. Identify the key issues that the organisation (or SBU) faces and give your recommendations.
5. Draw your conclusion.
To complete your report for Senior Management you will need to include the following sections:
1. Executive Summary
2. Background Information of the Organisation (or SBU) chosen
3. External Analysis
4. Internal Analysis
5. Identify and analyse the issues in the internal and external environments and prioritize them in the order you feel are most critical
6. Conclusion
You are required to cite a minimum of 10 refereed journal articles.
For this assessment you are required to use APA6th referencing to acknowledge the sources that you have used in preparing your assessment. Please refer to the CSU referencing guide https://student.csu.edu.au/study/referencing-at-csu.
In addition a very useful tool for you to use that demonstrates how to correctly use in text referencing and the correct way to cite the reference in your reference list can be found at