The role of social media in the sales force and the sale process

 

Paper details:

The work should be one-sided in A4 format.
Please use the font size 11 – 12 pt with a common fonts (Arial, Times New Roman etc.) and side margins of 2.5 cm all around.
The line spacing should be 1.1 – 1.3.
Meaningful, uniform and well thought out layout according to individual ideas:
Header and footer
pagination
Table of contents, abbreviations, maps and tables

Meaningful use of illustrations and tables, these should be graphically professionally processed and visually appealing, also a content embedding and referencing in the text is essential.
The number of outline points and the level of detail should be appropriate to the scope of the work.
Bachelor’s and Master’s theses are expected to use scientific methods, theories and models.
All electronic sources and written work must be submitted on a CD as .doc / .docx or pdf.
Structure of the work (“red thread”):
-Title page, table of contents, list of figures and tables, list of abbreviations used
Short and concise abstract with 5-8 keywords
-Introduction: Motivation of the topic and practical / theoretical relevance
Fundamentals / status quo / structured literature analysis: presentation and discussion of theories, models, data and facts
-Derivation of the research gap and 1-3 research questions with “WHY” and “HOW” (less research questions are more here, a focused examination with only one research question is recommended)
Presentation of selected research methodology, research method (s) and tools (well-founded, structured, understandable and comprehensible methodology should be used)
Main part: Results and critical discussion of the “WHY” and “HOW” and their own opinions and ideas
limitations
Scientific and practical contribution, recommendations for action and strategies
Summary (only repetition of highlights of the work) and outlook (may contain overlaps on limitations, as further research approaches should be recommended)
credentials
Possibly. Attachments (relevant additional graphics, tables, codes, results etc.)

Literature research and citationLiterature research and citation
For the literature search we recommend u.a. The following useful databases are: AiSeL, IEEE Xplore, KIT, JSTOR, ScienceDirect, ACM, EBSCOhost Business Source Premier, SpringerLink.
Citavi is particularly helpful in explicit literature work and for the Master’s thesis. For a rigorous scientific examination of the subject, the use of current, high-caliber scientific literature is recommended. The relevant rankings can be found here:
VHB JourQual 3
WI-orientation list
Citation: Please pay attention to a consistently consistent, correct and clear citation. A violation of the intellectual property rights (plagiarism) can lead to the failure of the written work and is very easy to prove software-based. Therefore, it is generally good to include many citations in the work. You can cite eg.
to Harvard or
with footnotes
Illustrations and tables, which are adopted unchanged or modified from publications, are to be provided with reference to the literature source. When modifying a figure or table, a reference to the literature may be introduced with “Based on …”.
Relevant supplementary comments that can not be meaningfully placed in the main text should be inserted as a footnote.

> http://aisnet.org/?AISeLibrary
> http://ieeexplore.ieee.org/Xplore/home.jsp
> http://www.sciencedirect.com/
> http://link.springer.com/
> http://www.jstor.org/
> http://onlinelibrary.wiley
> http://dl.acm.org/
> http://pubsonline.informs.org/

Journals der Wirtschaftsinformatik:

> European Journal of Information Systems
> Information Systems Journal
> Information Systems Research
> Journal of AIS
> Journal of Information Technology
> Journal of MIS
> Journal of Strategic Information Systems
> MIS Quarterly
> Journal of the Association for Information Systems
> Information & Management
Konferenzen:

> Hawaii International Conference on System Sciences
> International Conference on Information Systems
> American Conference on Information Systems
> Pacific Asia Conference on Information Systems
> European Conference on Information Systems

Of course you can also use other / other journals etc.The number of sources depends on the topic. But it should not be too little, as a thorough

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