Graphic design is often considered as a service industry, dedicated to servicing the commercial needs of its clients. But it also depends upon creativity and innovation, which require radical and divergent thinking. Consider and compare two different attitudes to this question in the work of 20th century designers. Content: Key terms Graphic Design, commercial, radical, creativity Background Research: Read around the subject: established histories of graphic design (Eskilson, Meggs, Aynsley, Hollis, Blackwell) and current journals: Creative Review, Eye, and websites such as It’s Nice That: https://www.itsnicethat.com Focussed research: Published interviews with graphic designers will be very valuable in addressing this question and giving insight into how far they see themselves as ‘service providers’ or independent radical creative originators. This will enable you to find two contrasting examples, and to show how their work reflects differing attitudes to the question. Reflect: How do you think your two designers differ in their attitudes to the role and responsibilities of the graphic designer?
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