Consider the following scenario: 1. You are a program coordinator for the breast-feeding program at a food, nutrition, and health care agency for low-income women. 2. You are implementing an innovative educational campaign about the benefits of breastfeeding targeted at young mothers. 3. How will you know, after implementing your educational intervention, whether it was successful? 4. How will you define success and measure your outcomes in quantitative means? 5. How will you justify the continued costs of your program to your supervisor without data regarding its effectiveness?
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