You will outline how the channels of distribution can be improved for your project business, and You will discuss what you believe should be a well thought out social media plan for your project business. Channels of Distribution:
Here are some important aspects to think about:
If you sell a product, how should it distributed? How is it distributed now? What is the type of relationship you want with your channel members? What should your channel members expect from you, the manufacturer (marketer) of your product? Will you use a sales force or sell directly to the end user? If you are providing a service to your target market, what changes do you want to make in how the service is delivered and why? Based on your reading about services and marketing, what other recommendations do you have to better position your service(s) to customers? Social Media:
What social media platforms does the business use now? Which platforms should be business be using and why? How can your business better leverage social media platforms it is currently using?
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