Ethics

-In your own words, how would you describe “ambush marketing”? Include two examples with your description.

-What are the advantages and disadvantages of ambush marketing?

– What was Bavaria Beer hoping to achieve through its ambush marketing tactics?

– Would you consider Bavaria Beer’s ambush marketing an unethical practice or simply a competitive strategy? Explain.

– Can ambush marketing be both intentional and unintentional? Explain.

– As a leader of an organization, would you allow the practice of ambush marketing? Explain.