Field Research – Career Exploration

1. Read the Appendix titled “Planning a Career in Marketing”. This can be found by clicking on the “Files” tab on Canvas.
2. Do an internet search using websites such as: jobweb.org, monster.com, careerbuilder.com, etc. to identify a job posting in each of the seven major categories of marketing occupations
3. For each job posting identify: a. Job Title b. Major responsibilities/duties of the job c. Educational and Occupational requirements for the job d. Salary associated with the job* e. URL for the job posting
*If you cannot find a salary associated with the job posting, use a second website source to research salaries for this type of job and list the salary range you found. Also, include the second URL.
4. Go to Peoplemapsystems.com and click on the buttons to read the descriptions of the four main personality types identified through the peoplemap personality assessment. a. Identify the four personality types b. Identify which of the four personality types you feel best describes you. Explain why you feel you fit under the category you selected.
5. Based on all the information you researched identify a. Which of the 7 job postings appeals most to you and why. b. Which of the 7 job postings appeals least to you and why.